You presumably want your ideas to flow well on the page. Like any punctuation, when overused, it becomes annoying and gets in the way of the content. I’ve worked in plenty of teams and companies where accessibility is a nice-to-have. This will not be the same environment someone will read your content in. The presumption is that your reader can keep the context in their head as they go through your website. Instead of rendering the page, it will showcase the content in a way that is useful for that particular assistive technology.

Back in the day, encouraging people to “click here” made sense since the only way they could do so was by using their mouse. If all your links simply say “click here”, search engines cannot properly index your site and this will negatively impact your SEO ranking. While this might seem like the easiest way to direct users to additional information, that doesn’t mean it’s the right way! In the world of websites, app design, and user experience, certain practices are so entrenched it’s easy to overlook how poorly suited they are to user experience design principles.

Linking over task-related verbs is an excellent option to direct people to take a specific action. Since site visitors typically read just 20% to 28% of a page, they will dislike being forced to hunt for context. Moreover, how do people differentiate multiple instances of the same anchor text?

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In general, it’s best to avoid any vague or imprecise wording in your hyperlinks. There are several reasons why “click here” hyperlinks are best avoided. In summary, using 'click here' as a hyperlink creates accessibility issues that can impact people with visual disabilities. This doesn’t mean you should never use verb phrases in your copy or calls to action, but in most cases, you should avoid them in your hyperlinked text. Except in circumstances where the link encourages an action (such as signing up for a newsletter) it is actually better to avoid verbs and stick to descriptive nouns in your hyperlinks.

• Moreover, how do people differentiate multiple instances of the same anchor text?
• Except in circumstances where the link encourages an action (such as signing up for a newsletter) it is actually better to avoid verbs and stick to descriptive nouns in your hyperlinks.
• According to figures published by statistica in October 2025, web page views from mobile phones and tablets – which are usually mouse-less – accounted for around 62.6% of all web traffic in the United Kingdom (UK).

When I’m in a noisy room it’s hard to think but when it’s quiet it’s easier. Generally speaking a “click here” link will appear close to some explanatory text. You’ve made it hard for someone who can’t see the link in situ, decreasing how accessible your website is. Links on a page saying “click here” or “read more” have no context when reading in a list. One way they allow skimming is to collate a list of all the links on the page and read them out.

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Not only should you use actionable anchor text if you really want someone to click, but you should also tell people to take the exact action you want them to perform in order to get the best response. They found that the right two or three “click” link words can lift click through rates by more than 8%. The employee thought it was archaic to tell people to “click here,” and his boss thought otherwise. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do. This will result in more people reading and getting value from your content. Giving it after the context means they can decide at the point of seeing the link.

Quick Links

We just want to be directed to that cool thing you just showed us. In the film, when Dorothy is traveling the Yellow Brick Road to find Oz, she comes upon the Scarecrow and asks for directions. These are calls to action that provide many choices, usually with vague labels and often to the same destination. Try adding specific promotions for your loyal customers, or even first-time customers, into your marketing strategy. They’ve been presented with this link that will likely overwhelm them with choice and decision paralysis hahaspin minimum withdrawal – and most likely leave the site.

It's not just about being mouse-friendly; it's about being everyone-friendly. With Voice Recognition you have to use the phrase "Click Link," and Screen Readers dutifully announce "Link." However, we are not talking about this. Furthermore, your content leading to that call-to-action should be enticing enough for them to want to take action. Using generic language like “Click Here” or “Learn More” won’t cut it anymore.

Another reader once chastised me for wasting anchor text with the words “click here,” even though my primary goal for the link was to get people to click (shocking, I know). Accessibility and SEO are two excellent reasons why you would want to avoid “click here” links. Using “click here” links won’t pass relevant context to search engines, which means they can’t score the page you linked to appropriately. In short; “click here”, or “read more” style links are bad for accessibility, don’t use them. As some visually-impaired users will navigate quickly through a web page by tabbing between headings and links, a contextual link helps them understand where they'll be navigating to if they select it.

When this is the case, you should consider putting the link at the end of the sentence. If you were citing an article, you might link to it, but you wouldn’t expect your reader to follow the link, read everything, and come back. The same three links now convey more information about what might be different between them.