The Evolution of Customer Experience: From Brick-and-Mortar to Digital Loyalty Systems
Hotels and casinos have long competed on service, but the definition of service keeps changing. A greeting at the door was once enough; now guests expect recognition across a resort, an app, and a loyalty account. Digital loyalty systems make that possible, in a market of real scale. In 2023, the global online betting market was valued at roughly $63 billion, with forecasts indicating it could hit $114 billion by 2028, according to Grand View Research. Bloomberg covers hospitality, travel, and...